Yesterday I was doing a bit of surfing and I stumbled upon the site of Asterpix.
Asterpix is a software-company that enables companies/people to add hyper links to areas in movies, creating a so called Hypervideo

Amazed by the simplicity of the application I started thinking what the possibilities could be.
To broaden my horizon I looked up a report to see what the digital television penetration is in the Netherlands (Click here for the UK figures).

Turns out that over 3.000.000 subscribers are currently registered (16 miljon people live in NL)!
In the UK there are 30.000.000 households….

What if you would use the technology Asterpix uses and create a TV channel with high quality series and you give all digital viewers a TV-remote with Nintendo Wii-capabilities, so if they see a product they like they can click on it and it is stored in their favorites. After the show is finished the favorites show up and people can click on them to be forwarded to the website of the sponsor who paid to have his product featured in that show.
This technology can also be used on the millions of Apple iPhones/Windows Mobile-phones.

By providing this new channel to companies it will maybe finally pave the way for a TV-channel that once again shows more programs than commercials.

I think it’s just a matter of time.

Update 30-01-2008: Click here for a small demo by LogicaCMG of this technology

Here a short description about what you can expect in this paper:

This paper provides companies with a fourstepguide for making this decision. It will not make the decision for you, but it offers you a set of tools and insights that will help you understand what your company might gainby a blog, what it will cost you, and whetheror not it’s a good investment in your specific situation. In other words, it will help you understand what is, in fact, the businessvalue of blogging. In addition, it includes the results of the survey mentioned above, as well as the insights of our local experts in each of these 11 markets.

Click here for the full report

Here a funny movie about shopping 2.0-style in the real world

Happy monday,Daan

Here a nice report with figures about the overall event business in the US publiced on 17-07-2007.

CMP Report 2007

This is the link to one of the resources for the report:
Futurewatch 2007

MarketingSherpa published a nice article on how a company did a very effective campaign to raise revenue.

These are the steps they took to reach their goals:

Step #1. Refine the company’s branding and ad messages
Step #2. Collect user testimonials
Step #3. Postal mail pieces for different participants in the buying decision
Step #4. High-profile trade show presence
Step #5. Follow-up on leads with independent sales rep team

Result: Since launching the campaign last fall, their customer base has more than doubled, delivering 130% revenue growth.

For the full story click here

Kind regards,

Daan

I came across this report the other day.

It gives a nice insight on the development of social networking and the the use of different advertising channels.

Click here to check our the report.

Ciao.

Here a nice checklist to see what qualities are required of a CMO.

CMO Council - Define & Align the CMO

Good luck with it!

Daan